New Delhi: Libas, a fast-fashion omnichannel women’s wear brand, has launched its festive and wedding season campaign, #SajDhajKe. The campaign features Bollywood actress and fashion icon Avneet Kaur, who brings a fresh and modern twist to the brand’s traditional elegance. The new collection is positioned as the ultimate one-stop destination for all festive and occasion wear needs, perfect for brides, bridesmaids, and all those looking to celebrate in style.
The campaign film, which features a specially composed song, showcases Avneet Kaur’s impeccable style and poise, making it a perfect match for the season of celebrations. Avneet’s graceful portrayal reflects Libas’ vision of blending modern sophistication with traditional elements, capturing the essence of the Indian festive and wedding spirit. With the wedding season in full swing, the #SajDhajKe campaign aims to position Libas as the go-to brand for ethnic fashion.
Sidhant Keshwani, Founder & CEO, Libas, shared his thoughts on the campaign: “The festive and wedding season holds a special place in every Indian’s heart, and our #SajDhajKe campaign is a celebration of these cherished moments. With Avneet Kaur beautifully representing the modern Indian woman, this campaign highlights our commitment to creating fashion that blends tradition with contemporary elegance. We hope to make every festive and wedding celebration even more memorable with our latest collection.”
Actress Avneet Kaur, who is known for her grace and versatility, expressed her excitement about being part of the campaign: “Being associated with Libas and the #SajDhajKe campaign is truly special. Festive and wedding seasons are all about celebrating in style, and Libas’ latest collection perfectly reflects the beauty and diversity of these moments. I am thrilled to represent a brand that understands and celebrates the essence of Indian traditions with such finesse.”
The #SajDhajKe collection by Libas offers a diverse range of ensembles, designed to reflect the multifaceted needs of modern women during weddings and festive occasions. From “Haldi Essentials” to “Phag Phera & Beyond,” Libas’ latest collection features opulent lehengas, intricately crafted anarkalis, elegant sarees, and more, ensuring every moment of the festive season is adorned with style and grace.
Libas’ new festive and wedding collections are now available at Libas flagship stores, multi-brand outlets, and online at www.libas.in.
